Lion Nathan

We have worked closely with Lion Nathan for many years on almost every aspect of their corporate identity. But we did not work on the brand mark and company stationery and over time it became obvious that these lacked brand alignment. Working closely with Lion Nathan’s management over a 2 year period, we re-examined the Lion symbol, and completely updated the wordmark, colour palette, supporting visual language, fonts and imagery style. A priority for us was to carefully establish a brand hierarchy that worked for community relationships at brewery/winery level and for product brands at consumer level, at the same time as it offered a supportive and consistent national corporate brand across Australia and New Zealand.