eco store

The increase in demand for ecologically sound products saw ecostore needing to go mainstream, out of the specialist store and into the supermarket.

Insight's formidable task was to develop a packaging system that most importantly reflected the ecological nature of the product, while standing out against the multinational brands on the supermarket shelves, while still lifting the image of ecological products from their traditional 'hippy' visual language to one of meaningful professionalism.

Sell-in to supermarkets has been nothing short of phenomenal, and initial stock movements have been 3 to 4 times the supermarkets' expectations.