Gravity coffee

Gravity coffee broke nearly all the coffee branding sector language parameters. It ignored traditional expectations of coffee and the normal coffee colour palette and shifted these expectations to today's reality of coffee being a social lubricant. The strength of the personality we created allowed Gravity to create its own rules.

Insight identified this market opportunity for our client, and custom-created the Gravity brand to fill this gap.

The company's sales volume increased 46% in the first year following the launch, and turnover grew 35% in the first 2.5 years – in a static market. Our client credits our Gravity work for 'saving' the company.