SKYTV

Insight has worked with Sky Television on various investor communication projects since we floated them in 1997.

With the changing nature of investor communication and annual reporting, we advised Sky Television that their reporting objectives could be achieved more cost effectively than their previous reports. But while our proposal suggested moving their budget from compliance spend to communication spend, it was, like all insight’s work, still powerfully ‘on brand’. The result reflects their medium and their product – seriously entertaining.